Since President Trump’s inauguration, the Trump family has taken control of World Liberty Financial (WLF) through a newly formed holding company, WLF Holdco LLC, which is 60% owned by DT Marks DeFi LLC.
This move follows a successful $550 million raise via WLFI token sales. As part of the deal, the Trump family is set to receive 75% of the token sale revenue and 60% of the platform’s profits once it becomes fully operational. They now own at least 22.5 billion WLFI tokens and have replaced co-founders Zak Folkman and Chase Herro as the platform’s controlling entities.
As a recap, World Liberty Finance ($WLFI) aims to give people access to financial services using cryptocurrencies, bypassing banks and traditional intermediaries through decentralized finance (DeFi). Launched last fall, the platform allows users to lend, borrow, and manage their funds directly on the blockchain, cutting out the middleman. Built on Aave’s open-source lending system, WLFI facilitates peer-to-peer transactions.
The platform also plans to launch a personal finance app and a U.S. dollar-backed stablecoin, USD1, to further simplify decentralized financial management.
With their recent moves, from acquiring tokens to expanding into mining operations, the Trump family’s crypto ventures are certainly attracting attention. Let’s take a closer look at the tokens and projects connected to their latest ventures and explore how investors can gain exposure to these assets for their portfolios.
Avalanche (AVAX)
Visual from Avalanche
World Liberty Financial expanded its crypto portfolio in early 2025 by picking up $2 million worth of Avalanche (AVAX) tokens, amongst others also mentioned in this post.
Launched in 2020 by Ava Labs, Avalanche offers a scalable blockchain platform that supports decentralized applications with impressive transaction speeds, tiny fees, and solid energy efficiency.
Avalanche can process thousands of transactions per second instantly – perfect for DeFi applications and NFT marketplaces. Its unique consensus mechanism combines classical and Nakamoto consensus approaches, enabling high throughput without energy-hungry mining operations.
The network’s compatibility with Ethereum Virtual Machine (EVM) and support for communication between app chains create a versatile playground for developers.
Also, keep an eye out for a potential ETF listing soon, currently being pushed by Grayscale.
For now, trade AVAX here on BTSE via Spot, Futures, or on our AutoTrader platform today.
Sui Foundation (SUI)
Visual from Sui Network
The Sui Foundation partnered with World Liberty Financial on March 6, 2025, bringing Sui’s assets into WLFI’s Macro Strategy to support blockchain projects and boost the US dollar’s position in decentralized finance – a move that sent the SUI token up by 14%.
The partnership between Sui and World Liberty Financial (WLFI), partly owned by Donald Trump, focuses on advancing decentralized finance (DeFi) by leveraging Sui’s scalable blockchain technology. WLFI values Sui’s innovation and its potential to enhance the US dollar’s role in global finance, aligning with their mission to promote American-born technologies.
The collaboration also includes WLFI’s “Macro Strategy” token reserve, aimed at supporting leading blockchain projects, and reflects a shared goal of empowering individuals with greater control over their financial assets. Overall, the partnership seeks to expand DeFi access, particularly for Americans, and strengthen the US dollar’s position in the crypto ecosystem.
Sui’s revolutionary architecture uses parallel transaction execution that handles multiple operations simultaneously rather than one after another, dramatically cutting down on network congestion while boosting throughput for decentralized applications.
Powered by an enhanced version of Facebook’s Move programming language, the platform delivers exceptional security for smart contracts, while its native token enables staking, gas payments, and governance participation. The network has been crushing it in terms of growth metrics, exceeding $70 billion in decentralized exchange volume and racking up over 67 million accounts, catching the eye of major institutional players.
To add to the excitement, earlier last month, Canary Capital Group has been working on obtaining approval for a new SUI ETF. Once launched, this could serve as a potential catalyst for an upward trend.
Trade SUI on BTSE here through Spot, Perps, or AutoTrader.
TRON (TRX)
Visual from TRON Network
WLFI’s acquisition of TRON (TRX) tokens in January 2025 comes alongside a strategic alliance with founder Justin Sun, who jumped on board as an advisor to World Liberty Financial after buying $30 million of WLFI tokens, strengthening ties between the Trump-backed platform and one of blockchain’s most established figures.
Founded in 2017, TRON aims to shake up digital content distribution through a decentralized entertainment ecosystem that cuts out the middlemen, allowing creators to connect directly with audiences while keeping more control and a bigger slice of the revenue pie.
The network incorporates the BitTorrent File System for secure storage alongside the TRON Virtual Machine, which lets developers build applications using Ethereum-compatible Solidity language while enjoying better performance and lower costs – with the native TRX token handling transactions, staking rewards, and governance through voting for network validators.
TRX is available on AutoTrader, Spot, and Futures markets on BTSE.
Ondo Finance (ONDO)
World Liberty Financial diversified its holdings on February 6, 2025, investing $470,000 USDC to grab approximately 342,000 ONDO tokens, followed by a partnership announcement on the 12th of that same month.
This collaboration means WLFI users will soon have access to Ondo’s high-quality tokenized assets, like the US Dollar Yield token (USDY) and US Treasuries, directly on the WLFI platform.
Users will be able to borrow, lend, and trade these assets seamlessly, while also getting exposure to Ondo’s upcoming Global Markets platform, which will offer even more traditional financial assets onchain. This move is a huge step toward blending the best of traditional finance with the power and freedom of decentralized finance (DeFi), opening up new yield opportunities and giving users access to institutional-grade assets on the blockchain.
Operating where traditional finance meets blockchain innovation through complementary divisions focused on asset management and technology development, Ondo maintains tight security protocols and compliance standards while partnering with heavyweights including BlackRock, Fidelity, and Franklin Templeton.
Its flagship offering – Ondo Short-Term US Government Treasuries (OUSG) – works with Coinbase and Circle to convert digital assets into USD for investment in government-backed securities, combining blockchain functionality with established financial infrastructure to deliver institutional-grade products with minimized risk profiles for global markets.
ONDO is available on our futures market and AutoTrader!
Sei (SEI)
Visual from Sei Network
World Liberty Financial strategically purchased nearly 548,000 SEI tokens for approximately $125,000 on February 20, 2025, paying roughly $0.228 per token as part of its comprehensive strategy to strengthen its position in DeFi.
As an open-source Layer 1 blockchain built on the Cosmos network, Sei delivers exceptional performance with full Ethereum Virtual Machine compatibility, achieving 12,500 transactions per second with confirmation times under 400 milliseconds through innovations including Twin-Turbo Consensus and custom database architecture.
Optimized specifically for decentralized exchanges and financial applications, Sei tackles critical challenges facing high-frequency trading while enabling secure cross-chain asset transfers via the Inter-Blockchain Communication protocol – having processed over 1.2 billion transactions with dramatically lower fees than Ethereum, creating new possibilities for developers while reducing operational costs.
Open your order of SEI with up to 20x leverage on futures, or AutoTrader bot today!
Wrap-Up
The Trump family is going all-in on crypto, with strategic investments in tokens like Avalanche (AVAX), Sui (SUI), TRON (TRX), Ondo Finance (ONDO), and Sei (SEI).
Through World Liberty Financial and Trump Media and Technology Group, they’re positioning themselves across diverse blockchain ecosystems – from high-performance networks with parallel transaction processing to platforms specializing in content distribution and tokenized traditional assets.
The development of “Truth.Fi” branded ETFs further shows their commitment to cryptocurrency exposure, particularly in energy-related sectors. As President Trump continues pushing for the United States to become the “crypto capital of the planet,” investors might find some solid opportunities by keeping an eye on the family’s investment patterns and partnership announcements.
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